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Since I was a child, I loved the process of filmmaking. I spent hours repeatedly watching the making of DVDs of Lord of the Rings and even now my youtube history shows a vast amount of behind the scenes videos. In fact: most of the inspiration for my photography comes from the great cinematographers out there. It only seems logical to add the moving image to my repertoire.
In February I self-assigned me a campaign that was an ode at stuff that was built to last. Combining old technology with new, durable clothing. I found a 1977 black Mini 1100 which fitted the mood perfectly and added my analog camera to round things up.
I started storyboarding the video and created a mood board for the photoshoot. The whole thing should go down in a single day which resulted in meticulous planning. We shot the one-minute commercial in about five hours during the daytime and used the blue hour later in the evening to create more moody-photographs.
Finding the location was another big undertaking: There are hardly any straight paved one-way streets through a forest in Switzerland. In fact, at least in the German-speaking part, I think it’s the only one.
Fortunately, the street is closed for cars, and I only had to get a permit from the council to shoot there and we weren’t being disturbed by traffic. Because we were using a large fogger, I also made sure the firefighters knew about our shooting.
Start with the hardest shot
We started the day with our most complicated shot. Fog, wind, light and performance all had to fall into one place. Because of technical difficulties with the fogger, it took us several takes to get it right. But when we nailed it, we all knew we just created an excellent shot.
The rest of the production went very smooth, mostly because we had a solid shot list and knew exactly how much time we had to achieve the whole thing. The credit here goes to our producer who always had a keen eye on the time.
I believe that being knowledgeable about how things are made on a big scale can help you achieve on a smaller project. That’s why I’d like to share some of the best sources I know, and if you have any please hit me up on Instagram, I’d like to see them!